Enterprise Web Content Management

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Increase conversion

Harness the power of Web2.0

Customer Experience Management is all about delivering the best experience possible. When experience exceeds customers’ expectations it has a direct effect on the bottom line of your Web projects. Websites that empower users to add, change, share and reuse content have proven to be very successful in generating traffic and conversion. User Generated Content (UGC) will now enter the customer facing portals your enterprise is deploying.

GX WebManager supports this trend with several out-of-the-box components for the creation and integration of UGC solutions and social networking options, mashups, micro applications, widgets, RSS feeds, rich user interaction and personalization. These enable you to manage UGC for your enterprise and use it to boost your online conversion rates.

Personalization

The information needed for personalization does not necessarily need to come from the back office. It is also generated by other users of the channel, either explicitly, using user-generated content and online collaboration concepts, or implicitly through tracking online customer behavior and using collaborative filtering.

Well designed personalization creates direct communication with the customer, thereby raising loyalty, customer satisfaction, and ultimately more revenue. In order to define and tune the personalization rules that really work and truly interact with the content on your Website, you need to be in full control. GX WebManager acknowledges the high stakes of your personalization requirements and provides the tools for you, the business user, to apply them.

Mashups, micro-applications & rich interaction

Mashups, Web services and RSS are gaining importance as lightweight integration protocols for the enterprise. Using mashups and dashboards a Website can be composed by combining several Web services and feeds, for example, banners from Google Adwords, statistics from Sitestat, location information using Google maps and video streams.

One of the main advantages of mashups is their simplicity and ease of use. The accommodation of mashups using multiple web services, RSS, interactive forms and widgets incorporated into a consumer facing personalized portal is one of the key characteristic s of the GX Webmanager Platform.

New or evolving RIA technologies like Flash and AJAX will create far more involved user interaction. HTML, the current lingua franca of the Internet, has almost reached the limits of its capabilities.

Using new technologies, for example AJAX, JavaFX, Air and Silverlight, will dramatically increase the usability and responsiveness of your Website customer experience. The GX WebManager presentation layer can be easily adapted to any presentation that is needed, from basic 'Ajaxification' of your content to full fledged Rich Internet Applications.