Enterprise Web Content Management

A stable Foundation for your website

For your organization, your website is much more than just an electronic brochure – it is the heart of your online strategy and has concrete targets for traffic and conversion. For the various brands you market or for the different country branches, you maintain a variety of web sites, all with their own messaging, dynamics and Web 2.0 requirements. To manage such a set of web sites and to effectively communicate with all the target audiences, a robust and flexible Web Content Management System (CMS) for enterprises is a must.
A system that is both robust and flexible would seem to be a contradiction. GX however has brought these two elements together in its Stable Agility strategy. It is our belief that an increasing number of business processes originate outside the enterprise - This demands a high degree of flexibility in order to be able to adapt your web sites to constantly changing market conditions. At the same time many of your internal processes are fixed in systems and procedures. GX WebManager combines these two worlds in a logical system which makes for an efficient internal business process. We offer the business a customer-centric basis. For IT we offer a platform with extended, often standard, integration possibilities and a variety of API’s that make it easy to create extensions.

Enterprise Web Content Management

You are business responsible and time-to-market is determines your competitive position. You implement online initiatives with a short life cycle. You market various brands. Consumers are the users of your products and services. And your web sites are managed by professional editorial teams. All these factors make GX WebManager the Enterprise Web Content Management for you!
You are IT responsible and integrating your web sites with existing systems is a must. Scalability and robust performance are critical elements of your strategy. You don’t want to alter your Java EE or .NET based infrastructures. The Content Management System (CMS) needs to fit into your Q&A and change management processes. GX WebManager addresses all these needs and is therefore the Web Content Management system for you!

From visitor to user

Many organizations struggle with the question of how best to implement Web 2.0 in their enterprise web sites. User Generated Content, Social Networks, Blogs, Forums? Websites are no longer technology driven but driven by user demands. You need to understand the cultural shift from visitor to user and add Web 2.0 features to all your online domains: internet, intranet and extranet. You must encourage user generated content and analyze it in order to measure the success and direction of your web site(s).
GX WebManager offers most of this functionality out-of-the-box. However, new functionality is coming to the market at high speed all the time. That’s why our customers and partners build many new Web 2.0 components themselves using WebManager Component Bundles (WCB’s). These WCB’s can be downloaded, most of them for free, from WCMExchange.com . Most WCB’s are certified and can be used safely in your installations.
Build, Share & Deploy is the paradigm on which the GX WebManager platform is based which makes it one of the first true Web Content Management systems.

Download the GX Stable Agility Whitepaper

This paper describes the daily challenges faced by business owners of consumer driven Websites and the ways in which they can overcome the hectic and unpredictable behavior of their customers. We discuss how to align the Web architecture, the existing robust IT systems and architectures as well as the internal business processes in an agile manner.

 
Download the Web2.0 Whitepaper

For cutting edge companies, the trend has been to move away from providing a purely informative Website to one that is highly interactive and often transactional with the emphasis shifted to the visitors’ experience and input. Web 2.0 is giving companies the tools with which to make their websites function more effectively and, at the same time deliver real revenue gains.

 
Download the GX Java Content Repository Whitepaper

This paper explains in depth the reasons for and advantages of improving content repository interoperability and the how to meet the demands of business owners who want their business-critical content to be independent of their applications’ infrastructure. Enterprise Web Content Management advantages include cost considerations, for example, only having to maintain one repository which means lower support, administration and other on-going costs.