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Vision & Strategy

The internet is a mature channel for communications, lead generation and doing business. The second internet revolution, or more accurately evolution, has started already some time ago. Less conspicuous than the first, but with far-reaching consequences. The behavior and expectations of consumers who currently use the online channel have changed fundamentally. Moreover, today's possibilities encourage and reward the new consumer's changed behavior and expectations. The generation that will flow onto the labor in a number of years sees the internet as a channel without limitations and the difference between the traditional consumer and the online consumer will soon disappear.

Outside in

Business software systems, ECM products and Portal platforms support business processes, manage content and handle transactions, based on internal processes. The gap between consumer expectations and these systems is becoming increasingly larger and will be more and more difficult to bridge in the future. Software suppliers will need to approach business processes from the opposite direction in order to satisfactorily service the new online consumer, in other words from the outside in.

GX's objective is to support organizations and businesses that focus on today’s online consumers and improve their competitive position by developing products and solutions that support the online processes involved in an appropriate way. Regardless of what our customer's customer wants to do on-line - buy goods, provide information, lodge a complaint, play games, access entertainment, submit an enquiry, participate in on-line activities, etc. - GX, as a leading vendor, aims to provide the best product for Enterprise Web Content Management.

Strategy

The GX strategy is based on the principle of ‘Outside in’. An increasing share of business processes is initiated from outside organizations via the online channel. GX WebManager was specially developed to support processes of this nature — A robust and flexible platform that acts as a stable foundation for the many solution frameworks offered by GX and our implementation partners for specific market segments or applications. Our approach ensures maximum flexibility and effectiveness for adapting to the continuous stream of new developments in the field and making the resulting solutions available to our customers. A natural consequence of this process is that the functionality of GX WebManager will reach further and further into organizations, but always starting from the outside. Outside in.