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SBS Broadcasting builds online strategy on GX WebManager

SBS Broadcasting, part of the international broadcasting group ProSiebenSat.1, will build its online strategy on GX WebManager. The media company was especially impressed by the development speed of their new content management system. This enables the broadcaster to launch new websites for programs or specific themes in hours rather than weeks.

In the creation phase, GX WebManager enables editors to use an innovative way to construct and design these sites. This means they are able to quickly create sites for channels, programs and specific themes, each with its own look and feel. Instead of using traditional methods, editors assemble these sites with re-usable components (WebManager Component Bundles, or WCB’s) that separate content from design. This shortens the time to market without compromising functionality.

SBS has gone live with GX WebManager. Thomas van de Weerd, Manager Internet at SBS Interactive Media, is happy with the first experiences. “We are now able to independently develop a new site within one day. Our editors and developers had excellent training and we’re looking at developing our own WCB’s to add functionality. GX really understand our business. The result is a future-proof platform that enables us to achieve our business goals.”

Bart Heilbron, Commercial Director at GX, is very happy with SBS Broadcasting. “It’s an excellent name to add to our portfolio and this win strengthens our position in the market for media companies. In this dynamic international marketplace, speed of development is of mission critical importance. GX WebManager enables SBS to quickly adapt their existing sites to new trends and furthermore lets them develop and publish new sites at an incredible pace.”